SESSION 10: ADVERTISING PAGES

This section was about fashion advertising, and I have chosen some relevant photographs from my previous section to create a campaign to promote a fashion brand. I tried to choose some features in my photos that can relate to some brands, and I further edited the photos by adding some brand logos. During the whole process, I kept exploring the ways to communicate, and also, I realized that advertising is one of my favourite parts in a fashion magazine, because advertising is not only about selling a product, but also building the brand image for the fashion brand and expressing contextual messages. My weakness in this section is that I am still in the progress in develop a unique style of advertising. To improve, I will look more deeply into how the fashion brands develop their style through their campaign to gain more inspirations.